Communicating Corporate Sustainability Research

Research is complicated, specific and narrow and probably intends on contributing to society in its unique ways. My research area is the same. I research corporate sustainability, an area of business and management that specifically focuses on firms’ efforts to contribute towards sustainable development goals. Since I started the PhD in 2016, I have been communicating about it. Though I think explaining the idea ‘corporate sustainability’ to the man in the street or other researchers can be complex for several reasons.